Helping Your Business Get Recognition

Whether your business is big or small, without the internet, you simply would not exist to customers. Many business owners are intimidated by things like computers, especially if they are older and do not have much experience with one. However, the simple truth is that no business can exist in this modern 21st century without having a webpage and someone to take care of it. Businesses that do not get with the times will soon be left behind. With business content marketing, a business of any sign can get recognition, which is important if they want to continue to do business.

Advantages of Content Marketing

As the owner of your business, you figure that as long as you have some kind of information that is all you need. However, you cannot simply have a webpage, then just throw anything you want on it. You have to have a plan as to what your content is going to be. Business content marketing is going to do a lot for your business. Here is more information on the different ways in which your business is going to be helped with content marketing:

• Answering customer questions: Remember, the internet provides customers with a way to look into things they are interested in buying. Typically, if someone wants to buy something they are going to open the web and start doing some research using a search engine. Your content needs to be informative enough that it is going to answer all of their questions. If you provide both a product, and information about that product, then your webpage is the one and only place they will go. The last thing you want is for people to close your page and open another one to make their final purchase.

• Helps your business stay organized: Business content marketing is going to make a plan that will constantly be updating the webpage. With a plan in place, you will know what will be posted next, which is going to keep your business organized. Some businesses do not have a plan in place, and just put up random information on their pages. If a page is sloppy and disorganized, it is going to make their customers go elsewhere. You do not want to disappoint your customers because they will find someone else to replace you very quickly. A business that is organized will keep their customers happy and loyal.

• Keeps the content fresh: Webpages that never update are webpages that never get visited. Business content marketing is going to make sure that your webpage is updated at least once a week or more. Your customers do check back often, and if they see the same old boring information they have already read then they are going to use a search engine to find a new business to go to.

Without the web, your business does not exist to the general public, which will spell disaster for you. If you ever want to make another dime, you need business content marketing to not only make a webpage for you, but keep it maintained. The world has changed now, and without a webpage you will soon be out of business.

Naming Your Business: The First Step in Building Your Brand

One of the things that should be at the very top of your list when starting your new business is choosing a company name. The name you choose could make or break your success in the business.

Make your name easy to remember, easy to spell, and easy to pronounce. It should be short, simple, and to the point. You should never have to apologize for the name you choose, or have to explain what it means. Your name should be appealing and easy to say. It should sound good when spoken aloud.

Your name should include wording that describes what it is you are offering, whether it is a product or a service. Easy Flush Plumbing tells people you provide plumbing services and is a catchy way of saying it.

What do you want your name to imply? Your business name is the first thing people will see and they will use the name to decide on whether or not your company is right for them. Are you reliable? Are you honest? Can you provide service quickly and efficiently that is still the highest quality? People want all of these things and more when they are looking for a specific product or service.

Reliable Courier Service implies that your company can be relied on to handle all of your customer’s courier needs. If your name implies something bad, it could greatly harm your business. Who wants to do business with a company named Underhanded Bob’s Used Cars? So be very careful of the words you use in your business name.

Names to Avoid

Don’t use a name that limits additions to your product line or services later. Avoid using names with geographical connotations. If you want to expand to a different area, it will make a difference. If you name your business “Spokane Carpet Installers” and then want to expand to nearby Kennewick, it just wouldn’t work. People expect businesses with a city or a place in their names to be in that city or place. It could also limit your business, as people may think it is the only area you service. For example, if you name your business “Reno Home Repairs”, people may think that if they live in a town near Reno, that you won’t provide their service needs.

Have a Fall Back Plan

When choosing your business name you should always choose two or three names that you like. This way, when you check your state for your name availability, you will have something to fall back on if the name you like best is already taken. Use your family and friends as test subjects for your name choices. They can tell you if your choice of name is catchy and has potential to bring in business, or if it is just another boring name to be overlooked in the phonebook or online business search. Your company name should stand out above the others. Customers, clients, vendors, lenders and the community in general will identify your business by the few simple words that make up your name. Make them count.

Meet the State Requirements

Before you file your Articles of Incorporation for a corporation, or Articles of Organization for a Limited Liability Company, you should check with the state in which you are starting your business to see the name you want is available. Most states will not allow you to use a name that is close in spelling or pronunciation to the name of a company already doing business in the state.

It is always better to use something original anyway. As Jason Fried and David Heinemeier Hansson said in their book, Rework, “If you are a copycat, you can never keep up. You’re always in the passive position. You never lead; you always follow.” Be a leader!

Most states require your business name to end with a corporate or limited liability company designator. These can include words such as incorporated, corporation, company, Limited Liability Company or their abbreviations, such as: “Inc.” “Corp.” “Co.” “LLC” “L.L.C.” etc.

An example of this would be the official name for Mrs. Fields Cookies, which is Mrs. Field’s Famous Brands, LLC. Also most states do not allow you to use certain words that pertain to a certain type of business such as a bank or insurance company. You must avoid the use of words such as bank, trust, or insurance unless you have obtained the proper permits to operate in one of these business fields.

Once you have determined that the name you want is available, most states will allow you to reserve that name for a period of time by paying a fee. Not all states have the same time period, but it usually ranges from 30 to 120 days. A few states do not allow you to reserve your name. Name availability and reservation information can usually be found on the state’s Secretary of State website.

Check for Trademark, Service Mark, or Copyright

You must also check to see that your name choice does not conflict with any trademark, service mark, or copyright. You can do an online check of trademarks and service marks by going to the Trademark Electronic Search System (TESS) at http://www.uspto.gov and check for copyrights at http://www.copyright.gov.

Names that sound the same, but are spelled differently can still cause a trademark conflict. If Kwality Kare Pet Groomers is the name you want to use, but another company in the state is already operating using the name Quality Care Pet Groomers. Although the name is spelled quite differently, it is still a trademark conflict. Even if the name has not been registered as a trademark, the similar name cannot be used. Trademarks are created by use of the name, not registration. Most are never registered, so you need to be careful.

Don’t Forget About Your URL

Another thing to consider when choosing your business name is whether or not you intend to apply for a domain name or URL. As you will probably want your domain name or URL to be close to your business name, you will need to check availability for these as well. To do this, you can go to companies like godaddy or fatcow.

8 Tips On How To Start An Online Business

With improving technology, including excellent online tools and lower costs, there has never been an easier time to put your business online.

1. Get to Know Online Business

Firstly, you have to be honest with yourself and recognise your experience with the internet. It is nothing to worry about as it is easy to learn, no matter what your education, age, background or technical ability. Take time to becoming familiar with the culture of the internet by subscribing to newsletters or blogs that explain in simple terms the various aspects that your online business will need.

2. Register Your Domain

Your domain is your website address on the Internet. It is your piece of intellectual property, just like a patent or a trademark. There are numerous registrars (companies that register domains) online where you can purchase your domain.

3. Find a Website Host

A website host is the company that essentially will “rent” you space on their servers to host your website on the internet. These companies usually offer domain registration and it’s often easier to have both with the same company but do check the pricing options first.

4. Build Your Website

This isn’t as difficult as it sounds. The cost of setting up website when you start an online business can vary considerably. There are now many programmes available that make it much easier for new online business owners to create their own web pages. If you do not want to build your own website, you can get a web designer to do it for you. Remember keep the design clean and simple and make it easy for visitors to find your products and services. You should update your website’s content frequently and have a contact form so that people can get in touch with you.

5. Find a Product to Sell

The easiest way to start an online business is with affiliate marketing. This is where you promote a vendor’s products on the internet and, when somebody buys the product, you get paid a commission by the vendor. You do not have to worry about creating products, holding any stock, dealing with the fulfilment or any client issues. There are so many diverse products which are easily available to promote. You can find a huge choice at Clickbank, a well-known online marketplace

6. Get An Autoresponder

Your autoresponder is the ‘salesman’ who works tirelessly for your online business every day of the year. Your website should have an opt-in form on the home page where you offer something of value for free, such as a report or video. To receive this free item, a website visitors has to insert their name and email on the opt-in form. Once you have the email address, your autoresponder will automatically supply new information that you have pre-written about your products and services via email. Remember, statistically, a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.

7. Build Website Traffic

Even if your website has the most cutting edge design and amazing products or services to sell, your online business will not succeed if nobody knows that it is out there. When you start an online business getting both paid and free visitors to your website is a skill set that you need to understand and learn. Keep in mind that no visitors means no business.

8. Continuous Education

As you can see from points above, there are several steps on how to start an online business and you can become stuck with certain elements. Continuous education and training allows you to learn as you earn and draw on the experience of others while you build your online business. And, even after a few weeks, you will be in a position to start helping other new people who have recently entered the existing world of online business.